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Start with you
We begin with a 30-minute online conversation about what you want to achieve, your experience, your equipment and how your working week really looks.
Fitsho founding coaching intake · Brussels · online-first
The strength plan that survives your working week.
For desk-based professionals aged 35–55 in Brussels who want to get stronger but keep losing their training rhythm to work, travel and full calendars.
Get a plan built around your actual calendar, weekly feedback from Ali and a Rescue version for demanding weeks. Our 12-week targets: complete two strength sessions during at least eight weeks, and work towards increased clean reps or load on at least one of two benchmark exercises. These are targets, not guaranteed outcomes.
Start with a free call. Your strength sessions fit around your schedule, wherever you normally train.
Ali — Fitsho founder and your personal coach.
Know who's behind your plan
A real coach. A personal plan.
I'm Ali, a Brussels-based coach with EREPS Level 3 Fitness Instructor and Precision Nutrition Level 1 qualifications. My PhD in environmental sciences and Vlerick MBA are part of my broader research and professional background—not medical or clinical fitness qualifications.
After working in demanding professional environments myself, I built Fitsho around an idea I believe in: a good plan is one that still works when your calendar doesn't. Your workouts and check-ins are reviewed by a person, not left to an app.
EREPS Level 3 Fitness InstructorPrecision Nutrition Level 1Brussels-based
Read Ali's story →Your first week
No perfect Monday required.
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Get a personal plan
Within three working days of completing your intake, you get two tailored 30–45-minute strength sessions, with exercise choices, reps and guidance.
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Know your starting point
We choose two benchmark exercises and record technique, reps and suitable loads. You can also track energy if you find that helpful.
Weeks 2–12
Real coaching. Real-life flexibility.
Your own two-session programme
Two manageable 30–45-minute strength workouts each week, personalized to your level and the gym or home equipment you have.
Weekly check-in with Ali
Review how your week went, training adherence and any barriers. Your plan is adjusted as needed rather than simply abandoned.
Human technique and progress review
Share a short exercise video for feedback when appropriate. Track key exercises, reps and loads across the programme.
A Rescue plan for heavy weeks
When meetings, travel or fatigue disrupt the calendar, use a shorter, lower-friction version instead of losing the entire week.
Our targets are practical: two completed sessions in at least eight of twelve weeks (16 or more completed sessions), and a baseline-to-week-12 comparison in two selected strength exercises. We aim for increased reps or load on at least one of the two exercises when appropriate, comparing similar technique and effort. These are individual goals, not promised results; progress varies.
The format
Your gym. Your calendar. Your coach.
Train independently at a gym or at home with suitable equipment. Ali designs your plan, reviews your progress and checks in each week. Online coaching keeps the support personal without fixing your sessions to someone else’s schedule.
At week 12, we review your training consistency and selected exercise benchmarks, then decide together whether to continue. The founding rate covers the initial term. Any continuation, payment terms and applicable taxes are agreed in writing.
For clarity: the price includes remote programming and support, not live or in-person training sessions, gym membership or medical services.
A good fit makes the difference
Who this coaching is for.
This is for you if…
- ✓ You spend most workdays at a desk and want to prioritize strength.
- ✓ You can usually make room for two 30–45-minute workouts, even if the days change.
- ✓ You want personal programming, feedback and accountability—not random workouts.
- ✓ You are comfortable training independently after suitable onboarding.
Probably not the right fit if…
- — You want a trainer physically beside you at every session.
- — You prefer live video-led workouts rather than an independent plan.
- — You need medical rehabilitation or individualized clinical nutrition care.
- — You are looking for a guaranteed weight-loss result or a rapid transformation.
If you are unsure, the free introductory call can help us decide whether the format suits your needs.
Before you decide
Good questions. Clear answers.
No pressure to commit on the free call. We'll discuss the practical details before you decide whether this programme is a fit.
What if I miss a week or work gets hectic?
We use a shorter Rescue option when the full sessions do not fit. Tell Ali in your weekly check-in and we'll adjust the next steps to suit your available time. You do not have to double your workouts to catch up. The programme runs for 12 weeks unless a different arrangement is agreed.
Can I cancel, and am I locked into a subscription?
The initial offer is one 12-week programme, priced at €447 for founding clients and payable in three instalments. It is not an automatically renewing monthly membership. Any continuation requires a new agreement. Before you enrol or pay, you'll receive the written terms covering early termination and your applicable consumer rights.
What is the refund and withdrawal policy?
No payment is taken when you book the free call. For eligible distance service contracts in Belgium, a statutory 14-day right of withdrawal generally begins when the contract is concluded. If you expressly request coaching to start during that period, a proportionate charge for services already provided may apply.
We'll explain the applicable withdrawal procedure, refunds and other cancellation situations in writing before payment. For general guidance, see Belgium's official consumer information.
What exactly will I receive during the first week?
A 30-minute online intake to understand your goals and schedule, followed within three working days of completing intake by an individual two-session training plan. We'll choose two suitable benchmark exercises and establish a starting point for tracking strength and consistency.
Do I need a gym or fixed training times?
No fixed training times. You follow two 30–45-minute strength sessions independently at a gym, or at home if your available equipment suits the exercises we select. Ali provides the plan, weekly feedback and adjustments remotely; in-person or live-led sessions are not included.
What would progress look like after 12 weeks?
We aim to complete two sessions in at least eight of the twelve weeks (16 or more workouts) and improve repetitions or load on at least one of two agreed benchmark exercises, while maintaining comparable technique and effort. Those are measurable coaching targets—not guaranteed results.
Start with a conversation
A stronger week starts with a workable plan.
Tell Ali what you want to change and what has got in the way before. We'll check whether this programme fits you before you commit.
Book your free 15-minute call →